Houston—November 30, 2009—Approximately one out of 10 babies born in the United States requires neonatal intensive care. As one of the most experienced neonatal intensive care units in the country, Texas Children’s Newborn Center wanted to help expectant parents prepare for this unexpected possibility.

Origin worked closely with Texas Children’s Newborn Center to develop messaging, advertising and a downloadable fact kit that educate parents and empower them to plan ahead.

Says strategist and senior copywriter Aimee Borders, “No parent wants to think about a less-than-perfect pregnancy. But starting this dialogue and giving parents a workable plan is in the best interests of entire families. All of us at Origin are honored to help Texas Children’s Newborn Center bring such an important message to families throughout the region.”

Creative will appear online and in regional issues of national publications, including Parenting and FitPregnancy. To download the fact kit, visit Texas Children's Newborn Center.

About Texas Children’s Hospital and Texas Children’s Newborn Center

Renowned worldwide for its expertise and breakthrough developments in clinical care and research, Texas Children’s is ranked in the top ten best children’s hospitals by U.S. News and World Report. Texas Children’s Newborn Center, one of the country’s most experienced neonatal intensive care units, also consistently measures among the country’s best, ranked #1 in Texas and #7 in the nation by U.S. News & World Report in 2009. For more information, visit www.texaschildrens.org.