Houston—July 15, 2009—When Texas Children’s Newborn Center faced a difficult communications challenge—persuading expectant parents to research and consider neonatal intensive care prior to their babies’ births—they chose to partner with Origin.

“We are so fortunate to have one of the country’s top neonatal intensive care units in our city,” said Jim Mousner, creative director and founding partner of Origin. “We welcome the opportunity to work with Texas Children’s Newborn Center to educate Houstonians on potentially the most important decision new parents can make for their newborns.”

The campaign is scheduled to debut in print and online media in late 2009.

About Texas Children’s Hospital and Texas Children’s Newborn Center

Renowned worldwide for its expertise and breakthrough developments in clinical care and research, Texas Children’s is ranked in the top ten best children’s hospitals by U.S. News and World Report. Texas Children’s Newborn Center, one of the country’s most experienced neonatal intensive care units, also consistently measures among the country’s best, ranked #1 in Texas and #7 in the nation by U.S. News & World Report in 2009. For more information, visit www.texaschildrens.org.