ar and ir marketing

CHALLENGE

Newsflash: Investor relations people are just that—people. In-house IR Directors, analysts, members of the financial media—all people. Not mindless, emotionless robots. So how could we promote Origin to this crowd, selling them on our IR sophistication in a way that’s fun and…er…safe? 

ACTION

There was no better way to empathize than to create an annual report for ourselves. It's an Annual! screams "we get it" to anyone who's ever pushed out an AR. It really is like giving birth: The planning. The stress. The hoping it won't turn out to embarass you. And our baby-based concept for this print-web-CD campaign had customers glowing. Hmmm. Unless the glow was somehow related to the acompanying promo schwag—Practice Safe SOX condoms distributed by Origin partners in white lab coats. A reference to the Sarbanes Oxley Act of 2002, they told IR leaders that Origin knows IR—and can make kick ass creative that works hard for anyone. O, that's good.