Trade show

CHALLENGE

If every dollar wasted at oil and gas trade shows were given to Timothy Geitner, we could pay off the budget deficit after a few Offshore Technology Conferences. OK, exaggeration. But companies spend all this money going to the show and then forget to make the most of it. Our challenge? Helping ION avoid that trap while rolling out the new brand. 

ACTION

Industry trade shows bring people together in what Ray Ban-wearing Top Gun Maverick-era Tom Cruise would call a “target rich environment.” To keep ION from flaming out, Origin consulted with its marketing leaders to make sure trade show campaigns and procedures measured up: maintaining a consistent look and feel, engineering a cohesive experience, reaching out way before the show and strafing the audience with multiple touch points. This also included new trade show graphics and print collateral to move customers and prospects from just a horde of zombies walking by the booth to actual referring and repeat customers.