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CHALLENGE

Communicate to shareholders of the largest foodservice distributor in the United States—eight times larger than its closest competitor—that size does not negate innovative, forward thinking.

ACTION

Always Fresh became the perfect platform—not only to discuss SYSCO’s spicy innovations and healthy financials—but also to remind readers that SYSCO is far more than frozen, canned and dried foods. SYSCO is the source for fresh meat, produce and specialty items.