Corporate and consumer websites

CHALLENGE

Create a comprehensive corporate site that effectively serves as a main portal to the consumer site, investor site, recruiting site, online store, company intranet and dark site. At the same time, design the aforementioned consumer site. And launch everything simultaneously. In eight months.

ACTION

Web sites are important. Web sites for airlines are critical. Consider the functionalities that are required: comparing flights and fares, booking tickets, confirming departures and arrivals, registering for frequent flier programs, reviewing vacation specials and checking in. Not to mention communicating information about the airline, the fleet and the destinations. And that's just the consumer site. Add an investor site, recruiting site, online store and company intranet, each developed by different teams and hosted in separate locations using different technologies. Give them all a simultaneous go-live and you begin to understand the complexities involved in the corporate site. Origin made it happen, giving ExpressJet a platform to market their launch strategy, recruit talent, sell tickets and merchandise, reassure investors and communicate seamlessly, and confidentially, with employees, all while continuing to support it's original service lines. On time.